Why Did I Say Yes?
June 27 - August 30, 2025
Marriage in India is a public affair. The big, fat Indian wedding has become a global phenomenon. From extravagant destinations to grandiose clothing, the Indian wedding represents a deeper shift in a sense of aspiration and desire. For young artist Viraj Khanna, the Indian wedding is the perfect grounds to explore the themes he finds most interesting: excess, consumerism, and the public versions of ourselves we post in an Instagram-friendly era. Through traditional textile embroidery techniques–particularly ari and zardozi methods–Viraj presents a loving, gently satirical look at the madness and delirium that surrounds the big Indian wedding.
Drawing on his own family legacy in the fashion industry and working collaboratively with traditional artisans, Viraj transforms methods of luxury apparel making into a powerful mode of artistic expression. Taking a unit of export and fashion–embroidery–Viraj locates an effective mode of storytelling. Viraj emerges not only as a top chronicler of Indian consumer culture, but also takes on a global fascination with Indian weddings and brings it into an elevated space of fine arts.